Competition

You can’t out-execute everyone. But you can build advantages that are hard to copy. On moats, differentiation and leverage.

Chapters

  1. How-I Beats How-To
  2. Buy the Red Ocean
  3. Don’t Hate the Player, Hate the Niche
  4. Stop Raising Your Standards. Start Proving Them.
  5. The 100x Comparison: Big City vs Small Town
  6. Proximity Is Power. Here’s the Math.
  7. You’re in a Status Game Whether You Entered or Not
  8. The NBA Deleted a Shot. Your Habit Needs the Same.
  9. The Four Games
  10. Easy Choices, Hard Life
  11. Make Yourself the Moat
  12. One Small Promise, Kept 108 Mornings in a Row
  13. I Run Every Business Idea Through These 11 Filters
  14. Centralize or Decentralize: How to Actually Decide
  15. Founder-Nature Fit
  16. Warren Buffett vs Y Combinator: Two Strategies, One Rule
  17. Be Your First Customer
  18. Madam C.J. Walker: $1.25 to 20,000 Agents
  19. Eat Your Own Cooking
  20. How to Attract the Right Clients With Your Price
  21. From Decent to Dominant
  22. Somebody Has to Absorb It
  23. Chase Risk Before It Chases You
  24. From $32 Billion to 25 Years: The Math He Skipped
  25. The Same Loop That Killed Sears Runs Your Nights
  26. 190,000 Taste Tests Said Yes. Customers Said No.
  27. Background Businesses
  28. More Examples Make It Easier