Competition

You can’t out-execute everyone. But you can build advantages that are hard to copy. On moats, differentiation and leverage.

Chapters

1. How-I Beats How-To
2. Buy the Red Ocean
3. Don’t Hate the Player, Hate the Niche
4. The NBA Deleted a Shot. Your Habit Needs the Same.
5. The Four Games
6. Easy Choices, Hard Life
7. Make Yourself the Moat
8. I Run Every Business Idea Through These 11 Filters
9. Centralize or Decentralize: How to Actually Decide
10. Founder-Nature Fit
11. Warren Buffett vs Y Combinator: Two Strategies, One Rule
12. Be Your First Customer
13. Eat Your Own Cooking
14. How to Attract the Right Clients With Your Price
15. From Decent to Dominant
16. Somebody Has to Absorb It
17. Background Businesses
18. More Examples Make It Easier