You can’t out-execute everyone. But you can build advantages that are hard to copy. On moats, differentiation and leverage.
Chapters
- How-I Beats How-To
- Buy the Red Ocean
- Don’t Hate the Player, Hate the Niche
- Is Getting Rich Luck or Hard Work? | The Market vs. You
- Stop Raising Your Standards. Start Proving Them.
- The 100x Comparison: Big City vs Small Town
- Proximity Is Power. Here’s the Math.
- You’re in a Status Game Whether You Entered or Not
- The NBA Deleted a Shot. Your Habit Needs the Same.
- The Four Games
- Easy Choices, Hard Life
- Make Yourself the Moat
- From Clay to Code: What 24 Technologies Made Scarce
- Why Rich People and Dying Spacecraft Follow the Same Rule
- The 150-Year Art of Delayed Gratification
- The 10,000 Hour Rule Counts the Wrong Thing
- One Small Promise, Kept 108 Mornings in a Row
- I Run Every Business Idea Through These 11 Filters
- Centralize or Decentralize: How to Actually Decide
- Founder-Nature Fit
- Warren Buffett vs Y Combinator: Two Strategies, One Rule
- Y Combinator’s 1,000-to-1 Bet
- You’re Not Undisciplined. Your Habit Is Too Big.
- Be Your First Customer
- Madam C.J. Walker: $1.25 to 20,000 Agents
- Eat Your Own Cooking
- How to Attract the Right Clients With Your Price
- From Decent to Dominant
- Force Yourself to Go Faster – Then Pay for It
- Somebody Has to Absorb It
- Chase Risk Before It Chases You
- If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
- From $32 Billion to 25 Years: The Math He Skipped
- His Joke Was So Bad It Cost £500 Million
- The Same Loop That Killed Sears Runs Your Nights
- What Everyone Gets Wrong About Continuous Improvement
- 190,000 Taste Tests Said Yes. Customers Said No.
- Background Businesses
- More Examples Make It Easier