Competition

You can’t out-execute everyone. But you can build advantages that are hard to copy. On moats, differentiation and leverage.

Chapters

1. How-I Beats How-To
2. Buy the Red Ocean
3. Don’t Hate the Player, Hate the Niche
4. You’re in a Status Game Whether You Entered or Not
5. The NBA Deleted a Shot. Your Habit Needs the Same.
6. The Four Games
7. Easy Choices, Hard Life
8. Make Yourself the Moat
9. I Run Every Business Idea Through These 11 Filters
10. Centralize or Decentralize: How to Actually Decide
11. Founder-Nature Fit
12. Warren Buffett vs Y Combinator: Two Strategies, One Rule
13. Be Your First Customer
14. Eat Your Own Cooking
15. How to Attract the Right Clients With Your Price
16. From Decent to Dominant
17. Somebody Has to Absorb It
18. Background Businesses
19. More Examples Make It Easier