Competition

Build advantages that are hard to copy. On moats, differentiation and leverage.

Chapters

  1. How-I Beats How-To
  2. The $1,000 Rule Behind My Trends.vc Reports
  3. Buy the Red Ocean
  4. I Read 1,000s of Founder Stories. Most Won by Copying…
  5. The Math of Inevitable Success
  6. Don’t Hate the Player, Hate the Niche
  7. The Middle Is Unknowable
  8. Is Getting Rich Luck or Hard Work? | The Market vs. You
  9. Selling 10 Million Albums and Ending Up With Nothing
  10. Stop Raising Your Standards. Start Proving Them.
  11. The 100x Comparison: Big City vs Small Town
  12. Why Smart People Underperform
  13. Proximity Is Power. Here’s the Math.
  14. The Chinese Mastermind Group Behind Volvo
  15. You’re in a Status Game Whether You Entered or Not
  16. The NBA Deleted a Shot. Your Habit Needs the Same.
  17. The Four Games
  18. 5 Things Chess Teaches Us About Life
  19. Easy Choices, Hard Life
  20. Make Yourself the Moat
  21. The Viral Trap: How Social Media Keeps What You Make
  22. Engineered Addiction: Why I Deleted the App
  23. I Chose to Be Worst at Replying
  24. Why Are Some Jobs Paid More Than Others?
  25. From Clay to Code: What 24 Technologies Made Scarce
  26. Software Engineers Were Modern Scribes
  27. I Use Evolution to Predict Which Markets Survive AI
  28. Will AI Take Your Job? The Rebuttal Is Incomplete
  29. Why Rich People and Dying Spacecraft Follow the Same Rule
  30. The 150-Year Art of Delayed Gratification
  31. The Art of Planning Less and Doing More
  32. The 10,000 Hour Rule Counts the Wrong Thing
  33. One Small Promise, Kept 108 Mornings in a Row
  34. I Run Every Business Idea Through These 11 Filters
  35. Centralize or Decentralize: How to Actually Decide
  36. Founder-Nature Fit
  37. Which Business Model Suits Your Personality?
  38. When to Give Up on a Business: Force or Flow?
  39. Warren Buffett vs Y Combinator: Two Strategies, One Rule
  40. Why Poker Pros Fold What Investors Buy
  41. How I Play Aggressive But Safe
  42. Y Combinator’s 1,000-to-1 Bet
  43. You’re Not Undisciplined. Your Habit Is Too Big.
  44. Be Your First Customer
  45. Madam C.J. Walker: $1.25 to 20,000 Agents
  46. Eat Your Own Cooking
  47. How to Attract the Right Clients With Your Price
  48. From Decent to Dominant
  49. Force Yourself to Go Faster – Then Pay for It
  50. Somebody Has to Absorb It
  51. Chase Risk Before It Chases You
  52. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  53. From $32 Billion to 25 Years: The Math He Skipped
  54. His Joke Was So Bad It Cost £500 Million
  55. When You’re Winning… And Lose Everything
  56. Minimum Effective Dose vs Maximum Tolerable Dose
  57. The 4 Habit Levels Where Results Get Insane
  58. The Economics of Losing Money on Purpose
  59. Stop Playing Chess. Start Playing Poker.
  60. The Same Loop That Killed Sears Runs Your Nights
  61. What Everyone Gets Wrong About Continuous Improvement
  62. 190,000 Taste Tests Said Yes. Customers Said No.
  63. Background Businesses
  64. More Examples Make It Easier