I launched Twin-Driven Development to sixty impressions and one like.
Then started sharing in WhatsApp groups. One person played devil’s advocate.
The tools do not work well with existing projects, they said. Fair.
One like. One real conversation. And I kept building.
The devil’s advocate was right about one gap: your twin couldn’t parachute into an existing project. I needed this for HeadsUp too. So I built it. One command reads your git history and codebase, writes a project memory and plans from there.
Then I built something I hadn’t planned: you can talk to your twin while it’s building. Say what you want. It turns your words into tasks and updates itself with what it learned about how you think.
I’ve done this before…
With Trends.vc, I kept writing reports to force myself to learn. The research was autotelic. Six years later it had 55,000+ subscribers.
With HeadsUp, I built competitive intelligence because I wanted such a tool and to see what web-enabled AI tools could do.
Three products. Same pattern.
Build something you need. Use it. Keep using it. Audience is a trailing indicator. Your own usage is the leading one.
The founder who needs external traction to stay motivated will not survive long enough to find it. The founder who uses their product every day has already won the first game: staying in it.
🛠️
What would you keep building even if no one noticed?
