Build something even if you don’t have a ‘good’ idea yet.
We find new problems by solving problems.
That’s the pattern. Here’s how.
One experiment leads to two.
You don’t need a huge list. Start with one.
Five experiments become never-ending opportunities.
Each one shows you what to try next. And that splits into two.
How It Works
You run an experiment. It works or it doesn’t. Either way, you learn something you didn’t know. Now you know what to ask next.
HeadsUp validation:
- Experiment 1: Send handcrafted Notion documents to eight founders. Does anyone care?
- Result: Some ignore. Some say no. One offers to pay $300/quarter. One introduces you to a cohort.
- New experiments surface:
- Experiment 2: Can I sell to the people who said “no” if I change the positioning?
- Experiment 3: Is $300/quarter the right price or did I anchor too low?
- Experiment 4: Do other people in the cohort care?
- Experiment 5: Can I automate the Notion document creation?
One experiment just became four.
And each of those will surface more.
The ideas multiply. You don’t run out.
The constraint is execution.
A backlog you never start stays five ideas forever. Start with five and run them. You have 10, then 20, then 40.
The hard part was never the ideas. It was running the first one.
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What experiment could you run based on where you are right now?
