How-I Beats How-To

The cost of knowledge has dropped to zero.

If you want to know “how to” do something, ask AI.

The answer is fast and free.

How-To is a commodity. How-I is a monopoly.

For years, I wrote Trends.vc Reports.

They are high signal, useful and full of case studies.

But they aren’t my stories.

Compare that to my 100 Rules for Life.

I poured a lifetime of pain into it.

Authenticity is your ultimate moat.

It’s how you build a personal monopoly.

Information is abundant. Stories are scarce.

🆔

What’s a story only you can tell?

(s/o Lara Acosta for the “How-To vs How-I” framing)