It’s easy to build now. Choosing what to build is the hard part.
Chapters
- The First Dollar
- Turning Failure Into Success: 7,000 Subs, Zero Sales
- The Chinese Mastermind Group Behind Volvo
- Why I Said No to Venture Capital for Trends.vc
- The Viral Trap: How Social Media Keeps What You Make
- Selling 10 Million Albums and Ending Up With Nothing
- The 1 Area I Ignored Across 20 Businesses
- The Math of Inevitable Success
- If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
- Is Getting Rich Luck or Hard Work? | The Market vs. You
- I Use Evolution to Predict Which Markets Survive AI
- I Read 1,000s of Founder Stories. Most Won by Copying…
- Be Your First Customer
- Madam C.J. Walker: $1.25 to 20,000 Agents
- Eat Your Own Cooking
- How to Get Startup Ideas: Build the “Dumb” One First
- I Run Every Business Idea Through These 11 Filters
- Simulation Thinking: How to Make Hard Decisions
- Which Business Model Suits Your Personality?
- Everything Feels Important? It’s a Ranking Problem
- Your Customers Aren’t Churning. You Are.
- How to Attract the Right Clients With Your Price
- The Economics of Losing Money on Purpose
- Stop Playing Chess. Start Playing Poker.
- Customer Lifetime Value: What ConvertKit Got Wrong
- Skateboard to Space Station
- The Middle Is Unknowable
- Ship Before It’s Ready
- How I Beat Perfectionism With a 3-Minute Clock
- I Launched a Product a Day for 17 Days (Then Burned Out)
- I Thought Bigger Muscle Just Meant More Strength
- AI’s 7-Month Doubling Rule
- 4 Things I’d Tell My Younger Self. One Changed Everything.
- Why I Call Everything v0.1 Before I Launch
- Launch First, Name Later
- Small Habits, Big Results: 47 Novels Before Work
- I Pay 34 Minutes a Day for My Business to Grow
- Analysis Paralysis Is a Bundling Problem
- You’re Not Lazy. The Step Is Too Steep.
- The Estimation Trick I Use to Start Moving
- How I Stop Procrastinating | The Single Page Method
- The Con I Run on Myself to Start Working
- Justified Complexity
- Your Habit List Is a Single Point of Failure
- How to Stay Consistent (By Finding the Minimum Dose)
- The 4 Habit Levels Where Results Get Insane
- The Map Is Not the Territory (And Why That’s Fine)
- The 100x Comparison: Big City vs Small Town
- Proximity Is Power. Here’s the Math.
- Why the Simplest Version Takes the Most Work
- Neil Gaiman’s Two-Draft Rule
- How a Notion Doc Became a SaaS
- How I Got My First Customer With 8 Notion Docs
- You’ve Read Enough. It’s Time to Start Using It.
- Change One Thing at a Time
- The 10,000 Hour Rule Counts the Wrong Thing
- I Ran 150 Tests and Learned When to Quit
- When to Give Up on a Business: Force or Flow?
- Why Poker Pros Fold What Investors Buy
- 190,000 Taste Tests Said Yes. Customers Said No.
- What Everyone Gets Wrong About Continuous Improvement
- Why “Systems Not Goals” Is a Trap
- You Stopped Feeling It. It Didn’t Stop Working.
- Chase Risk Before It Chases You
- From $32 Billion to 25 Years: The Math He Skipped
- His Joke Was So Bad It Cost £500 Million
- The Same Loop That Killed Sears Runs Your Nights
- Y Combinator’s 1,000-to-1 Bet
- Climb to See the Next Peak
- The 150-Year Art of Delayed Gratification
- Fifteen Years on One Wall. One Day Off the Business Week.
- Same Habits, Different Days: My Daily Experiments
- I Chose to Be Worst at Replying
- Remove Choices to Save Your Willpower
- The Truth About Running Multiple Businesses at Once
- How to Focus on One Thing All Day
- The Power of Focus: What Early AI Models Taught Me
- Twin-Driven Development
- Stop Prompting. Start Training.
- Build Assets Around Your AI, Not Conversations
- Software Engineers Were Modern Scribes
- The Tater Tots Trick for Repurposing Content
- The Psychology of Getting Comedy From Failure | Trevor Noah
- The Second-Time Rule: Turn Fixes Into Systems