I spent two days on a name and shipped zero code. Domain searches across a dozen tabs. No progress on the thing that mattered.
Then I stopped. Deployed on a subdomain. Started shipping.
The name will come. A product with users and revenue pulls the right name toward it.
Over 5 years ago I started publishing weekly reports on my personal site. Once readers kept coming back, I registered the trends.vc domain.
The naming decision feels productive. It feels like building. But you’re naming a thing no one has used yet.
Now I deploy on a subdomain before I have a name. The decision is reversible. I can keep shipping. If users keep coming back, the naming decision gets easier. If they don’t, I don’t waste more time on it.
Naming is one version of the larger trap.
- You compare tech stacks for weeks before shipping
- You design a logo before the landing page exists
- You debate a podcast format for weeks before recording the first episode
Each is a delay disguised as preparation.
🚀
What reversible decision are you delaying?
