Building

It’s easy to build now. Choosing what to build is the hard part.

Chapters

  1. The First Dollar
  2. Turning Failure Into Success: 7,000 Subs, Zero Sales
  3. The Chinese Mastermind Group Behind Volvo
  4. Why I Said No to Venture Capital for Trends.vc
  5. The Viral Trap: How Social Media Keeps What You Make
  6. Selling 10 Million Albums and Ending Up With Nothing
  7. The 1 Area I Ignored Across 20 Businesses
  8. The Math of Inevitable Success
  9. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  10. Is Getting Rich Luck or Hard Work? | The Market vs. You
  11. Why Are Some Jobs Paid More Than Others?
  12. I Use Evolution to Predict Which Markets Survive AI
  13. I Read 1,000s of Founder Stories. Most Won by Copying…
  14. Be Your First Customer
  15. Madam C.J. Walker: $1.25 to 20,000 Agents
  16. Eat Your Own Cooking
  17. How to Get Startup Ideas: Build the “Dumb” One First
  18. If I Started Trends.vc Over, This Is Exactly What I’d Ask
  19. I Run Every Business Idea Through These 11 Filters
  20. Simulation Thinking: How to Make Hard Decisions
  21. Which Business Model Suits Your Personality?
  22. AI Agents: The Most Valuable Customer You Can Sell To
  23. Everything Feels Important? It’s a Ranking Problem
  24. The Real Reason Your #1 Problem Keeps Waiting
  25. The Art of Planning Less and Doing More
  26. Your Customers Aren’t Churning. You Are.
  27. How to Attract the Right Clients With Your Price
  28. The Economics of Losing Money on Purpose
  29. Make Two Threats With One Move
  30. Stop Playing Chess. Start Playing Poker.
  31. Customer Lifetime Value: What ConvertKit Got Wrong
  32. Skateboard to Space Station
  33. The Middle Is Unknowable
  34. Ship Before It’s Ready
  35. Stop Fearing Volatility. Start Hunting It.
  36. 1 Writing Tip I Learned from Carnegie, Harari, Seinfeld and More
  37. How I Beat Perfectionism With a 3-Minute Clock
  38. I Launched a Product a Day for 17 Days (Then Burned Out)
  39. I Thought Bigger Muscle Just Meant More Strength
  40. AI’s 7-Month Doubling Rule
  41. 4 Things I’d Tell My Younger Self. One Changed Everything.
  42. Why I Call Everything v0.1 Before I Launch
  43. Launch First, Name Later
  44. Small Habits, Big Results: 47 Novels Before Work
  45. I Pay 34 Minutes a Day for My Business to Grow
  46. Analysis Paralysis Is a Bundling Problem
  47. The Most Powerful Problem-Solving Model – Inversion
  48. You’re Not Lazy. The Step Is Too Steep.
  49. The Estimation Trick I Use to Start Moving
  50. The 1 Habit That Changed How I Think
  51. How I Stop Procrastinating | The Single Page Method
  52. The Con I Run on Myself to Start Working
  53. Justified Complexity
  54. Your Habit List Is a Single Point of Failure
  55. How to Stay Consistent (By Finding the Minimum Dose)
  56. The 4 Habit Levels Where Results Get Insane
  57. The Map Is Not the Territory (And Why That’s Fine)
  58. The 100x Comparison: Big City vs Small Town
  59. Proximity Is Power. Here’s the Math.
  60. Why the Simplest Version Takes the Most Work
  61. Neil Gaiman’s Two-Draft Rule
  62. How a Notion Doc Became a SaaS
  63. How I Got My First Customer With 8 Notion Docs
  64. You’ve Read Enough. It’s Time to Start Using It.
  65. Change One Thing at a Time
  66. The 10,000 Hour Rule Counts the Wrong Thing
  67. I Ran 150 Tests and Learned When to Quit
  68. When to Give Up on a Business: Force or Flow?
  69. Why Poker Pros Fold What Investors Buy
  70. 190,000 Taste Tests Said Yes. Customers Said No.
  71. What Everyone Gets Wrong About Continuous Improvement
  72. Why “Systems Not Goals” Is a Trap
  73. You Stopped Feeling It. It Didn’t Stop Working.
  74. Why I’ve Stopped Judging My Business by 1 Day
  75. Chase Risk Before It Chases You
  76. From $32 Billion to 25 Years: The Math He Skipped
  77. His Joke Was So Bad It Cost £500 Million
  78. The Same Loop That Killed Sears Runs Your Nights
  79. Y Combinator’s 1,000-to-1 Bet
  80. Climb to See the Next Peak
  81. The 150-Year Art of Delayed Gratification
  82. Fifteen Years on One Wall. One Day Off the Business Week.
  83. Same Habits, Different Days: My Daily Experiments
  84. I Chose to Be Worst at Replying
  85. Remove Choices to Save Your Willpower
  86. The Truth About Running Multiple Businesses at Once
  87. How to Focus on One Thing All Day
  88. The Power of Focus: What Early AI Models Taught Me
  89. Twin-Driven Development
  90. Stop Prompting. Start Training.
  91. Build Assets Around Your AI, Not Conversations
  92. Software Engineers Were Modern Scribes
  93. The Tater Tots Trick for Repurposing Content
  94. The Psychology of Getting Comedy From Failure | Trevor Noah
  95. The Second-Time Rule: Turn Fixes Into Systems