Building

Ideas are cheap. Shipped products are expensive. On the gap between the two.

Chapters

  1. The First Dollar
  2. Turning Failure Into Success: 7,000 Subs, Zero Sales
  3. The Math of Inevitable Success
  4. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  5. Is Getting Rich Luck or Hard Work? | The Market vs. You
  6. Be Your First Customer
  7. Madam C.J. Walker: $1.25 to 20,000 Agents
  8. Eat Your Own Cooking
  9. How to Get Startup Ideas: Build the “Dumb” One First
  10. I Run Every Business Idea Through These 11 Filters
  11. Everything Feels Important? It’s a Ranking Problem
  12. Your Customers Aren’t Churning. You Are.
  13. How to Attract the Right Clients With Your Price
  14. Customer Lifetime Value: What ConvertKit Got Wrong
  15. Skateboard to Space Station
  16. Ship Before It’s Ready
  17. AI’s 7-Month Doubling Rule
  18. 4 Things I’d Tell My Younger Self. One Changed Everything.
  19. Why I Call Everything v0.1 Before I Launch
  20. Launch First, Name Later
  21. Small Habits, Big Results: 47 Novels Before Work
  22. I Pay 34 Minutes a Day for My Business to Grow
  23. Analysis Paralysis Is a Bundling Problem
  24. You’re Not Lazy. The Step Is Too Steep.
  25. How I Stop Procrastinating | The Single Page Method
  26. The Con I Run on Myself to Start Working
  27. Justified Complexity
  28. Your Habit List Is a Single Point of Failure
  29. How to Stay Consistent (By Finding the Minimum Dose)
  30. The Map Is Not the Territory (And Why That’s Fine)
  31. The 100x Comparison: Big City vs Small Town
  32. Proximity Is Power. Here’s the Math.
  33. Why the Simplest Version Takes the Most Work
  34. Neil Gaiman’s Two-Draft Rule
  35. How a Notion Doc Became a SaaS
  36. How I Got My First Customer With 8 Notion Docs
  37. Change One Thing at a Time
  38. The 10,000 Hour Rule Counts the Wrong Thing
  39. I Ran 150 Tests and Learned When to Quit
  40. Why Poker Pros Fold What Investors Buy
  41. 190,000 Taste Tests Said Yes. Customers Said No.
  42. What Everyone Gets Wrong About Continuous Improvement
  43. You Stopped Feeling It. It Didn’t Stop Working.
  44. Chase Risk Before It Chases You
  45. From $32 Billion to 25 Years: The Math He Skipped
  46. His Joke Was So Bad It Cost £500 Million
  47. The Same Loop That Killed Sears Runs Your Nights
  48. Y Combinator’s 1,000-to-1 Bet
  49. Climb to See the Next Peak
  50. The 150-Year Art of Delayed Gratification
  51. Fifteen Years on One Wall. One Day Off the Business Week.
  52. I Chose to Be Worst at Replying
  53. How to Focus on One Thing All Day
  54. Twin-Driven Development
  55. Stop Prompting. Start Training.
  56. Build Assets Around Your AI, Not Conversations
  57. Software Engineers Were Modern Scribes
  58. The Tater Tots Trick for Repurposing Content
  59. The Second-Time Rule: Turn Fixes Into Systems