Ideas are cheap. Shipped products are expensive. On the gap between the two.
Chapters
- The First Dollar
- Turning Failure Into Success: 7,000 Subs, Zero Sales
- Be Your First Customer
- Eat Your Own Cooking
- How to Get Startup Ideas: Build the “Dumb” One First
- I Run Every Business Idea Through These 11 Filters
- Your Customers Aren’t Churning. You Are.
- How to Attract the Right Clients With Your Price
- Customer Lifetime Value: What ConvertKit Got Wrong
- Skateboard to Space Station
- Ship Before It’s Ready
- 4 Things I’d Tell My Younger Self. One Changed Everything.
- Why I Call Everything v0.1 Before I Launch
- Launch First, Name Later
- Small Habits, Big Results: 47 Novels Before Work
- I Pay 34 Minutes a Day for My Business to Grow
- Analysis Paralysis Is a Bundling Problem
- You’re Not Lazy. The Step Is Too Steep.
- The Con I Run on Myself to Start Working
- Justified Complexity
- The Map Is Not the Territory (And Why That’s Fine)
- The 100x Comparison: Big City vs Small Town
- Proximity Is Power. Here’s the Math.
- Why the Simplest Version Takes the Most Work
- How a Notion Doc Became a SaaS
- Change One Thing at a Time
- I Ran 150 Tests and Learned When to Quit
- Chase Risk Before It Chases You
- From $32 Billion to 25 Years: The Math He Skipped
- The Same Loop That Killed Sears Runs Your Nights
- Climb to See the Next Peak
- Fifteen Years on One Wall. One Day Off the Business Week.
- How to Focus on One Thing All Day
- Twin-Driven Development
- Stop Prompting. Start Training.
- Build Assets Around Your AI, Not Conversations
- The Tater Tots Trick for Repurposing Content
- The Second-Time Rule: Turn Fixes Into Systems