Ideas are cheap. Shipped products are expensive. on the gap between the two.
Chapters
- The First Dollar
- Turning Failure Into Success: 7,000 Subs, Zero Sales
- Be Your First Customer
- Eat Your Own Cooking
- I Run Every Business Idea Through These 11 Filters
- Your Customers Aren’t Churning. You Are.
- Skateboard to Space Station
- Ship Before It’s Ready
- Why I Call Everything v0.1 Before I Launch
- Launch First, Name Later
- Justified Complexity
- Why the Simplest Version Takes the Most Work
- How a Notion Doc Became a SaaS
- Change One Thing at a Time
- I Ran 150 Tests and Learned When to Quit
- Climb to See the Next Peak
- Twin-Driven Development
- Stop Prompting. Start Training.
- Build Assets Around Your AI, Not Conversations
- The Second-Time Rule: Turn Fixes Into Systems