Building

Ideas are cheap. Shipped products are expensive. On the gap between the two.

Chapters

  1. The First Dollar
  2. Turning Failure Into Success: 7,000 Subs, Zero Sales
  3. Be Your First Customer
  4. Madam C.J. Walker: $1.25 to 20,000 Agents
  5. Eat Your Own Cooking
  6. How to Get Startup Ideas: Build the “Dumb” One First
  7. I Run Every Business Idea Through These 11 Filters
  8. Everything Feels Important? It’s a Ranking Problem
  9. Your Customers Aren’t Churning. You Are.
  10. How to Attract the Right Clients With Your Price
  11. Customer Lifetime Value: What ConvertKit Got Wrong
  12. Skateboard to Space Station
  13. Ship Before It’s Ready
  14. AI’s 7-Month Doubling Rule
  15. 4 Things I’d Tell My Younger Self. One Changed Everything.
  16. Why I Call Everything v0.1 Before I Launch
  17. Launch First, Name Later
  18. Small Habits, Big Results: 47 Novels Before Work
  19. I Pay 34 Minutes a Day for My Business to Grow
  20. Analysis Paralysis Is a Bundling Problem
  21. You’re Not Lazy. The Step Is Too Steep.
  22. The Con I Run on Myself to Start Working
  23. Justified Complexity
  24. Your Habit List Is a Single Point of Failure
  25. The Map Is Not the Territory (And Why That’s Fine)
  26. The 100x Comparison: Big City vs Small Town
  27. Proximity Is Power. Here’s the Math.
  28. Why the Simplest Version Takes the Most Work
  29. Neil Gaiman’s Two-Draft Rule
  30. How a Notion Doc Became a SaaS
  31. How I Got My First Customer With 8 Notion Docs
  32. Change One Thing at a Time
  33. The 10,000 Hour Rule Counts the Wrong Thing
  34. I Ran 150 Tests and Learned When to Quit
  35. 190,000 Taste Tests Said Yes. Customers Said No.
  36. You Stopped Feeling It. It Didn’t Stop Working.
  37. Chase Risk Before It Chases You
  38. From $32 Billion to 25 Years: The Math He Skipped
  39. His Joke Was So Bad It Cost £500 Million
  40. The Same Loop That Killed Sears Runs Your Nights
  41. Y Combinator’s 1,000-to-1 Bet
  42. Climb to See the Next Peak
  43. The 150-Year Art of Delayed Gratification
  44. Fifteen Years on One Wall. One Day Off the Business Week.
  45. How to Focus on One Thing All Day
  46. Twin-Driven Development
  47. Stop Prompting. Start Training.
  48. Build Assets Around Your AI, Not Conversations
  49. The Tater Tots Trick for Repurposing Content
  50. The Second-Time Rule: Turn Fixes Into Systems