Building

Ideas are cheap. Shipped products are expensive. On the gap between the two.

Chapters

  1. The First Dollar
  2. Turning Failure Into Success: 7,000 Subs, Zero Sales
  3. The Chinese Mastermind Group Behind Volvo
  4. Why I Said No to Venture Capital for Trends.vc
  5. The Viral Trap: How Social Media Keeps What You Make
  6. The 1 Area I Ignored Across 20 Businesses
  7. The Math of Inevitable Success
  8. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  9. Is Getting Rich Luck or Hard Work? | The Market vs. You
  10. I Use Evolution to Predict Which Markets Survive AI
  11. I Read 1,000s of Founder Stories. Most Won by Copying…
  12. Be Your First Customer
  13. Madam C.J. Walker: $1.25 to 20,000 Agents
  14. Eat Your Own Cooking
  15. How to Get Startup Ideas: Build the “Dumb” One First
  16. I Run Every Business Idea Through These 11 Filters
  17. Which Business Model Suits Your Personality?
  18. Everything Feels Important? It’s a Ranking Problem
  19. Your Customers Aren’t Churning. You Are.
  20. How to Attract the Right Clients With Your Price
  21. Customer Lifetime Value: What ConvertKit Got Wrong
  22. Skateboard to Space Station
  23. Ship Before It’s Ready
  24. I Thought Bigger Muscle Just Meant More Strength
  25. AI’s 7-Month Doubling Rule
  26. 4 Things I’d Tell My Younger Self. One Changed Everything.
  27. Why I Call Everything v0.1 Before I Launch
  28. Launch First, Name Later
  29. Small Habits, Big Results: 47 Novels Before Work
  30. I Pay 34 Minutes a Day for My Business to Grow
  31. Analysis Paralysis Is a Bundling Problem
  32. You’re Not Lazy. The Step Is Too Steep.
  33. The Estimation Trick I Use to Start Moving
  34. How I Stop Procrastinating | The Single Page Method
  35. The Con I Run on Myself to Start Working
  36. Justified Complexity
  37. Your Habit List Is a Single Point of Failure
  38. How to Stay Consistent (By Finding the Minimum Dose)
  39. The 4 Habit Levels Where Results Get Insane
  40. The Map Is Not the Territory (And Why That’s Fine)
  41. The 100x Comparison: Big City vs Small Town
  42. Proximity Is Power. Here’s the Math.
  43. Why the Simplest Version Takes the Most Work
  44. Neil Gaiman’s Two-Draft Rule
  45. How a Notion Doc Became a SaaS
  46. How I Got My First Customer With 8 Notion Docs
  47. You’ve Read Enough. It’s Time to Start Using It.
  48. Change One Thing at a Time
  49. The 10,000 Hour Rule Counts the Wrong Thing
  50. I Ran 150 Tests and Learned When to Quit
  51. Why Poker Pros Fold What Investors Buy
  52. 190,000 Taste Tests Said Yes. Customers Said No.
  53. What Everyone Gets Wrong About Continuous Improvement
  54. Why “Systems Not Goals” Is a Trap
  55. You Stopped Feeling It. It Didn’t Stop Working.
  56. Chase Risk Before It Chases You
  57. From $32 Billion to 25 Years: The Math He Skipped
  58. His Joke Was So Bad It Cost £500 Million
  59. The Same Loop That Killed Sears Runs Your Nights
  60. Y Combinator’s 1,000-to-1 Bet
  61. Climb to See the Next Peak
  62. The 150-Year Art of Delayed Gratification
  63. Fifteen Years on One Wall. One Day Off the Business Week.
  64. Same Habits, Different Days: My Daily Experiments
  65. I Chose to Be Worst at Replying
  66. The Truth About Running Multiple Businesses at Once
  67. How to Focus on One Thing All Day
  68. The Power of Focus: What Early AI Models Taught Me
  69. Twin-Driven Development
  70. Stop Prompting. Start Training.
  71. Build Assets Around Your AI, Not Conversations
  72. Software Engineers Were Modern Scribes
  73. The Tater Tots Trick for Repurposing Content
  74. The Psychology of Getting Comedy From Failure | Trevor Noah
  75. The Second-Time Rule: Turn Fixes Into Systems