Building

It’s easy to build now. Choosing what to build is the hard part.

Chapters

  1. The First Dollar
  2. Turning Failure Into Success: 7,000 Subs, Zero Sales
  3. The Chinese Mastermind Group Behind Volvo
  4. Why I Said No to Venture Capital for Trends.vc
  5. The Viral Trap: How Social Media Keeps What You Make
  6. The 1 Area I Ignored Across 20 Businesses
  7. The Math of Inevitable Success
  8. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  9. Is Getting Rich Luck or Hard Work? | The Market vs. You
  10. I Use Evolution to Predict Which Markets Survive AI
  11. I Read 1,000s of Founder Stories. Most Won by Copying…
  12. Be Your First Customer
  13. Madam C.J. Walker: $1.25 to 20,000 Agents
  14. Eat Your Own Cooking
  15. How to Get Startup Ideas: Build the “Dumb” One First
  16. I Run Every Business Idea Through These 11 Filters
  17. Simulation Thinking: How to Make Hard Decisions
  18. Which Business Model Suits Your Personality?
  19. Everything Feels Important? It’s a Ranking Problem
  20. Your Customers Aren’t Churning. You Are.
  21. How to Attract the Right Clients With Your Price
  22. The Economics of Losing Money on Purpose
  23. Customer Lifetime Value: What ConvertKit Got Wrong
  24. Skateboard to Space Station
  25. The Middle Is Unknowable
  26. Ship Before It’s Ready
  27. How I Beat Perfectionism With a 3-Minute Clock
  28. I Launched a Product a Day for 17 Days (Then Burned Out)
  29. I Thought Bigger Muscle Just Meant More Strength
  30. AI’s 7-Month Doubling Rule
  31. 4 Things I’d Tell My Younger Self. One Changed Everything.
  32. Why I Call Everything v0.1 Before I Launch
  33. Launch First, Name Later
  34. Small Habits, Big Results: 47 Novels Before Work
  35. I Pay 34 Minutes a Day for My Business to Grow
  36. Analysis Paralysis Is a Bundling Problem
  37. You’re Not Lazy. The Step Is Too Steep.
  38. The Estimation Trick I Use to Start Moving
  39. How I Stop Procrastinating | The Single Page Method
  40. The Con I Run on Myself to Start Working
  41. Justified Complexity
  42. Your Habit List Is a Single Point of Failure
  43. How to Stay Consistent (By Finding the Minimum Dose)
  44. The 4 Habit Levels Where Results Get Insane
  45. The Map Is Not the Territory (And Why That’s Fine)
  46. The 100x Comparison: Big City vs Small Town
  47. Proximity Is Power. Here’s the Math.
  48. Why the Simplest Version Takes the Most Work
  49. Neil Gaiman’s Two-Draft Rule
  50. How a Notion Doc Became a SaaS
  51. How I Got My First Customer With 8 Notion Docs
  52. You’ve Read Enough. It’s Time to Start Using It.
  53. Change One Thing at a Time
  54. The 10,000 Hour Rule Counts the Wrong Thing
  55. I Ran 150 Tests and Learned When to Quit
  56. When to Give Up on a Business: Force or Flow?
  57. Why Poker Pros Fold What Investors Buy
  58. 190,000 Taste Tests Said Yes. Customers Said No.
  59. What Everyone Gets Wrong About Continuous Improvement
  60. Why “Systems Not Goals” Is a Trap
  61. You Stopped Feeling It. It Didn’t Stop Working.
  62. Chase Risk Before It Chases You
  63. From $32 Billion to 25 Years: The Math He Skipped
  64. His Joke Was So Bad It Cost £500 Million
  65. The Same Loop That Killed Sears Runs Your Nights
  66. Y Combinator’s 1,000-to-1 Bet
  67. Climb to See the Next Peak
  68. The 150-Year Art of Delayed Gratification
  69. Fifteen Years on One Wall. One Day Off the Business Week.
  70. Same Habits, Different Days: My Daily Experiments
  71. I Chose to Be Worst at Replying
  72. Remove Choices to Save Your Willpower
  73. The Truth About Running Multiple Businesses at Once
  74. How to Focus on One Thing All Day
  75. The Power of Focus: What Early AI Models Taught Me
  76. Twin-Driven Development
  77. Stop Prompting. Start Training.
  78. Build Assets Around Your AI, Not Conversations
  79. Software Engineers Were Modern Scribes
  80. The Tater Tots Trick for Repurposing Content
  81. The Psychology of Getting Comedy From Failure | Trevor Noah
  82. The Second-Time Rule: Turn Fixes Into Systems