Building

Ideas are cheap. Shipped products are expensive. On the gap between the two.

Chapters

  1. The First Dollar
  2. Turning Failure Into Success: 7,000 Subs, Zero Sales
  3. Why I Said No to Venture Capital for Trends.vc
  4. The 1 Area I Ignored Across 20 Businesses
  5. The Math of Inevitable Success
  6. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  7. Is Getting Rich Luck or Hard Work? | The Market vs. You
  8. I Use Evolution to Predict Which Markets Survive AI
  9. Be Your First Customer
  10. Madam C.J. Walker: $1.25 to 20,000 Agents
  11. Eat Your Own Cooking
  12. How to Get Startup Ideas: Build the “Dumb” One First
  13. I Run Every Business Idea Through These 11 Filters
  14. Everything Feels Important? It’s a Ranking Problem
  15. Your Customers Aren’t Churning. You Are.
  16. How to Attract the Right Clients With Your Price
  17. Customer Lifetime Value: What ConvertKit Got Wrong
  18. Skateboard to Space Station
  19. Ship Before It’s Ready
  20. I Thought Bigger Muscle Just Meant More Strength
  21. AI’s 7-Month Doubling Rule
  22. 4 Things I’d Tell My Younger Self. One Changed Everything.
  23. Why I Call Everything v0.1 Before I Launch
  24. Launch First, Name Later
  25. Small Habits, Big Results: 47 Novels Before Work
  26. I Pay 34 Minutes a Day for My Business to Grow
  27. Analysis Paralysis Is a Bundling Problem
  28. You’re Not Lazy. The Step Is Too Steep.
  29. The Estimation Trick I Use to Start Moving
  30. How I Stop Procrastinating | The Single Page Method
  31. The Con I Run on Myself to Start Working
  32. Justified Complexity
  33. Your Habit List Is a Single Point of Failure
  34. How to Stay Consistent (By Finding the Minimum Dose)
  35. The Map Is Not the Territory (And Why That’s Fine)
  36. The 100x Comparison: Big City vs Small Town
  37. Proximity Is Power. Here’s the Math.
  38. Why the Simplest Version Takes the Most Work
  39. Neil Gaiman’s Two-Draft Rule
  40. How a Notion Doc Became a SaaS
  41. How I Got My First Customer With 8 Notion Docs
  42. Change One Thing at a Time
  43. The 10,000 Hour Rule Counts the Wrong Thing
  44. I Ran 150 Tests and Learned When to Quit
  45. Why Poker Pros Fold What Investors Buy
  46. 190,000 Taste Tests Said Yes. Customers Said No.
  47. What Everyone Gets Wrong About Continuous Improvement
  48. Why I Hate Hearing “Systems Not Goals”
  49. You Stopped Feeling It. It Didn’t Stop Working.
  50. Chase Risk Before It Chases You
  51. From $32 Billion to 25 Years: The Math He Skipped
  52. His Joke Was So Bad It Cost £500 Million
  53. The Same Loop That Killed Sears Runs Your Nights
  54. Y Combinator’s 1,000-to-1 Bet
  55. Climb to See the Next Peak
  56. The 150-Year Art of Delayed Gratification
  57. Fifteen Years on One Wall. One Day Off the Business Week.
  58. I Chose to Be Worst at Replying
  59. The Truth About Running Multiple Businesses at Once
  60. How to Focus on One Thing All Day
  61. Twin-Driven Development
  62. Stop Prompting. Start Training.
  63. Build Assets Around Your AI, Not Conversations
  64. Software Engineers Were Modern Scribes
  65. The Tater Tots Trick for Repurposing Content
  66. The Second-Time Rule: Turn Fixes Into Systems