How to Get Good Ideas

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”

Toni Morrison

One day I asked a question. “Would this be possible?”

That question became Multi.

I had curiosity and the willingness to find out. The answer changed my year.

Steve Jobs said you can only connect the dots looking backward. You can’t tell how much an experiment will pay off before you run it. Multi was a question. The question was a small experiment. The small experiment paid off more than anything else I did all year.

Warren Buffett says you only need diversification when you’re ignorant. He means it as an argument for concentration. But flip it: we’re all ignorant. No one has the information to bet only on sure things. A high experimentation rate is the right response to real uncertainty.

You can’t see around corners. The thread you pull today might connect to something you won’t understand for months. The question you ask might unlock the product that funds your next five years.

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What question have you been sitting on?