I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.
Chapters
- The One-Morning Rule for Impossible Goals
- If You Can’t Lose, You Aren’t Playing
- How to Get Lucky in Life
- Is Getting Rich Luck or Hard Work? | The Market vs. You
- Proximity Is Power. Here’s the Math.
- Patagonia’s 5-Word Policy for Getting Work Done
- How to Get Good Ideas
- How to Get Startup Ideas: Build the “Dumb” One First
- The Point Is to Try
- Madam C.J. Walker: $1.25 to 20,000 Agents
- To Achieve Your Goals, Aim at Your Habits
- Micro-Failure vs Macro-Failure
- You’re Not Undisciplined. Your Habit Is Too Big.
- Why Comfort Will Ruin Your Life: The Turkey Problem
- From $32 Billion to 25 Years: The Math He Skipped
- Start With One Experiment
- How a Notion Doc Became a SaaS
- How I Got My First Customer With 8 Notion Docs
- The Power of Focus: What Early AI Models Taught Me
- Skateboard to Space Station
- I Thought Bigger Muscle Just Meant More Strength
- Change One Thing at a Time
- The 10pm Rule I Failed for Two Years
- I Quit The ONE Thing Three Times Before I Got It Right
- The Same Loop That Killed Sears Runs Your Nights
- Revenge Bedtime Procrastination Isn’t About Sleep. Ask Hermès.
- Analysis Paralysis Is a Bundling Problem
- How to Get Out of Your Comfort Zone, Faster
- Every Type of Courage Explained | Which One Do You Have?
- I Got Everything I Wanted at 23 and Stopped Growing
- Build Systems So Your Work Runs on Easy Mode
- Why Polar Bears Pace and Rich Men Dive to the Titanic
- Composable Experiments
- Experiment Chains
- Same Habits, Different Days: My Daily Experiments
- The 2,000-Day Experiment I Couldn’t Shut Down
- The 150-Year Art of Delayed Gratification
- The 10,000 Hour Rule Counts the Wrong Thing
- How to Prioritize When You Have Too Many Ideas
- Do Less, Get More: The F1 Math
- Why Rich People and Dying Spacecraft Follow the Same Rule
- Fuck Around to Find Out
- Confidence Is a Side Effect
- Confidence Is a Trailing Indicator
- One Small Promise, Kept 108 Mornings in a Row
- How to Adapt to Change Fast Enough
- Get More Done by Counting What You Finish
- Fail Fast, Fail Often: My 1-in-20 Hit Rate
- The Math of Inevitable Success
- AI’s 7-Month Doubling Rule
- I Use Evolution to Predict Which Markets Survive AI
- Y Combinator’s 1,000-to-1 Bet
- Neil Gaiman’s Two-Draft Rule
- An AI Named the One Trait That Predicts Success
- How to Make Hard Decisions When You Already Know
- Why Poker Pros Fold What Investors Buy
- My Launch Got One Like
- The 100x Comparison: Big City vs Small Town
- How a Failed Pre-Sell Built My Business
- Turning Failure Into Success: 7,000 Subs, Zero Sales
- The 1 Area I Ignored Across 20 Businesses
- If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
- Don’t Waste Pain
- Use Your Rejections
- Why Mormons Get Rich and Adventists Live to 100
- What a Depression Drug Taught Me About Rich People’s Habits
- The Experiment That Changed My Mornings
- What Google’s M&M Jars Taught Me About Willpower
- Don’t Believe Everything You Think. Test It.
- You’re Not Overthinking. You’re Under-Moving.
- Fifteen Years on One Wall. One Day Off the Business Week.
- I Stopped Taking Rest Days. The Binges Started.
- Consistency Over Intensity: What Pushing Harder Costs
- Force Yourself to Go Faster – Then Pay for It
- Stop Raising Your Standards. Start Proving Them.
- The 1 Rule That Stops Me Raising My Goals Too Soon
- The $4.6 Billion Lesson in Not Rushing
- I Optimized My Habits Until They Broke
- How to Stay Consistent (By Finding the Minimum Dose)
- The 200-Million-Year Test for Any Habit
- Optimizing Your Life Is Killing Your Progress
- 190,000 Taste Tests Said Yes. Customers Said No.
- 4 Things I’d Tell My Younger Self. One Changed Everything.
- Stop Trading Your Habits Like Stocks
- You Stopped Feeling It. It Didn’t Stop Working.
- 1 Metric for Life Progress: The Daily Tempo Score
- Your Cold Shower Is an Exposure Therapy Rep
- Why I Love When Things Break
- What Everyone Gets Wrong About Continuous Improvement
- No One Owes You Sh*t