Experiments

I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.

Chapters

  1. The One-Morning Rule for Impossible Goals
  2. If You Can’t Lose, You Aren’t Playing
  3. How to Get Lucky in Life
  4. Is Getting Rich Luck or Hard Work? | The Market vs. You
  5. Proximity Is Power. Here’s the Math.
  6. The Chinese Mastermind Group Behind Volvo
  7. Patagonia’s 5-Word Policy for Getting Work Done
  8. How to Get Good Ideas
  9. How to Get Startup Ideas: Build the “Dumb” One First
  10. I Read 1,000s of Founder Stories. Most Won by Copying…
  11. The Point Is to Try
  12. You’ve Read Enough. It’s Time to Start Using It.
  13. Madam C.J. Walker: $1.25 to 20,000 Agents
  14. To Achieve Your Goals, Aim at Your Habits
  15. Micro-Failure vs Macro-Failure
  16. You’re Not Undisciplined. Your Habit Is Too Big.
  17. Why Comfort Will Ruin Your Life: The Turkey Problem
  18. From $32 Billion to 25 Years: The Math He Skipped
  19. Start With One Experiment
  20. How a Notion Doc Became a SaaS
  21. How I Got My First Customer With 8 Notion Docs
  22. The Power of Focus: What Early AI Models Taught Me
  23. Skateboard to Space Station
  24. I Thought Bigger Muscle Just Meant More Strength
  25. Change One Thing at a Time
  26. The 10pm Rule I Failed for Two Years
  27. I Quit The ONE Thing Three Times Before I Got It Right
  28. The Same Loop That Killed Sears Runs Your Nights
  29. Revenge Bedtime Procrastination Isn’t About Sleep. Ask Hermès.
  30. Analysis Paralysis Is a Bundling Problem
  31. How to Get Out of Your Comfort Zone, Faster
  32. Every Type of Courage Explained | Which One Do You Have?
  33. I Got Everything I Wanted at 23 and Stopped Growing
  34. Build Systems So Your Work Runs on Easy Mode
  35. Why Polar Bears Pace and Rich Men Dive to the Titanic
  36. Composable Experiments
  37. Experiment Chains
  38. Same Habits, Different Days: My Daily Experiments
  39. The 2,000-Day Experiment I Couldn’t Shut Down
  40. The 150-Year Art of Delayed Gratification
  41. The 10,000 Hour Rule Counts the Wrong Thing
  42. How to Prioritize When You Have Too Many Ideas
  43. Do Less, Get More: The F1 Math
  44. Why Rich People and Dying Spacecraft Follow the Same Rule
  45. Fuck Around to Find Out
  46. Confidence Is a Side Effect
  47. Confidence Is a Trailing Indicator
  48. One Small Promise, Kept 108 Mornings in a Row
  49. How to Adapt to Change Fast Enough
  50. Get More Done by Counting What You Finish
  51. Fail Fast, Fail Often: My 1-in-20 Hit Rate
  52. The Math of Inevitable Success
  53. AI’s 7-Month Doubling Rule
  54. I Use Evolution to Predict Which Markets Survive AI
  55. Y Combinator’s 1,000-to-1 Bet
  56. Neil Gaiman’s Two-Draft Rule
  57. An AI Named the One Trait That Predicts Success
  58. How to Make Hard Decisions When You Already Know
  59. Why Poker Pros Fold What Investors Buy
  60. My Launch Got One Like
  61. The 100x Comparison: Big City vs Small Town
  62. How a Failed Pre-Sell Built My Business
  63. Turning Failure Into Success: 7,000 Subs, Zero Sales
  64. The 1 Area I Ignored Across 20 Businesses
  65. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  66. Don’t Waste Pain
  67. The Psychology of Getting Comedy From Failure | Trevor Noah
  68. I Learned This the Hard Way: Write Down Your Rules
  69. Use Your Rejections
  70. Why Mormons Get Rich and Adventists Live to 100
  71. What a Depression Drug Taught Me About Rich People’s Habits
  72. The Experiment That Changed My Mornings
  73. What Google’s M&M Jars Taught Me About Willpower
  74. Don’t Believe Everything You Think. Test It.
  75. You’re Not Overthinking. You’re Under-Moving.
  76. Fifteen Years on One Wall. One Day Off the Business Week.
  77. I Stopped Taking Rest Days. The Binges Started.
  78. Consistency Over Intensity: What Pushing Harder Costs
  79. Force Yourself to Go Faster – Then Pay for It
  80. The 4 Habit Levels Where Results Get Insane
  81. Stop Raising Your Standards. Start Proving Them.
  82. The 1 Rule That Stops Me Raising My Goals Too Soon
  83. The $4.6 Billion Lesson in Not Rushing
  84. I Optimized My Habits Until They Broke
  85. How to Stay Consistent (By Finding the Minimum Dose)
  86. The 200-Million-Year Test for Any Habit
  87. Optimizing Your Life Is Killing Your Progress
  88. 190,000 Taste Tests Said Yes. Customers Said No.
  89. 4 Things I’d Tell My Younger Self. One Changed Everything.
  90. Stop Trading Your Habits Like Stocks
  91. You Stopped Feeling It. It Didn’t Stop Working.
  92. 1 Metric for Life Progress: The Daily Tempo Score
  93. Your Cold Shower Is an Exposure Therapy Rep
  94. Why I Love When Things Break
  95. What Everyone Gets Wrong About Continuous Improvement
  96. No One Owes You Sh*t