I treat life like a lab. Fifteen chapters tracing a path from running your first test to building systems that generate insight on repeat.
Chapters
- If You Can’t Lose, You Aren’t Playing
- The Point Is to Try
- Micro-Failure vs Macro-Failure
- Start With One Experiment
- How a Notion Doc Became a SaaS
- Skateboard to Space Station
- Change One Thing at a Time
- Composable Experiments
- Experiment Chains
- Fuck Around to Find Out
- How a Failed Pre-Sell Built My Business
- Don’t Waste Pain
- Use Your Rejections
- The Experiment That Changed My Mornings
- Why I Love When Things Break