I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.
Chapters
- The One-Morning Rule for Impossible Goals
- If You Can’t Lose, You Aren’t Playing
- How to Get Lucky in Life
- How to Get Good Ideas
- How to Get Startup Ideas: Build the “Dumb” One First
- The Point Is to Try
- To Achieve Your Goals, Aim at Your Habits
- Micro-Failure vs Macro-Failure
- Why Comfort Will Ruin Your Life: The Turkey Problem
- Start With One Experiment
- How a Notion Doc Became a SaaS
- Skateboard to Space Station
- Change One Thing at a Time
- The 10pm Rule I Failed for Two Years
- Analysis Paralysis Is a Bundling Problem
- How to Get Out of Your Comfort Zone, Faster
- Build Systems So Your Work Runs on Easy Mode
- Composable Experiments
- Experiment Chains
- How to Prioritize When You Have Too Many Ideas
- Do Less, Get More: The F1 Math
- Fuck Around to Find Out
- Confidence Is a Side Effect
- Confidence Is a Trailing Indicator
- How to Adapt to Change Fast Enough
- Get More Done by Counting What You Finish
- Fail Fast, Fail Often: My 1-in-20 Hit Rate
- An AI Named the One Trait That Predicts Success
- How to Make Hard Decisions When You Already Know
- My Launch Got One Like
- How a Failed Pre-Sell Built My Business
- Turning Failure Into Success: 7,000 Subs, Zero Sales
- Don’t Waste Pain
- Use Your Rejections
- Why Mormons Get Rich and Adventists Live to 100
- The Experiment That Changed My Mornings
- Don’t Believe Everything You Think. Test It.
- Fifteen Years on One Wall. One Day Off the Business Week.
- I Stopped Taking Rest Days. The Binges Started.
- Consistency Over Intensity: What Pushing Harder Costs
- The $4.6 Billion Lesson in Not Rushing
- I Optimized My Habits Until They Broke
- Optimizing Your Life Is Killing Your Progress
- 4 Things I’d Tell My Younger Self. One Changed Everything.
- Stop Trading Your Habits Like Stocks
- Why I Love When Things Break
- No One Owes You Sh*t