Experiments

I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.

Chapters

  1. The One-Morning Rule for Impossible Goals
  2. If You Can’t Lose, You Aren’t Playing
  3. How to Get Lucky in Life
  4. Is Getting Rich Luck or Hard Work? | The Market vs. You
  5. Proximity Is Power. Here’s the Math.
  6. Patagonia’s 5-Word Policy for Getting Work Done
  7. How to Get Good Ideas
  8. How to Get Startup Ideas: Build the “Dumb” One First
  9. The Point Is to Try
  10. Madam C.J. Walker: $1.25 to 20,000 Agents
  11. To Achieve Your Goals, Aim at Your Habits
  12. Micro-Failure vs Macro-Failure
  13. You’re Not Undisciplined. Your Habit Is Too Big.
  14. Why Comfort Will Ruin Your Life: The Turkey Problem
  15. From $32 Billion to 25 Years: The Math He Skipped
  16. Start With One Experiment
  17. How a Notion Doc Became a SaaS
  18. How I Got My First Customer With 8 Notion Docs
  19. Skateboard to Space Station
  20. Change One Thing at a Time
  21. The 10pm Rule I Failed for Two Years
  22. The Same Loop That Killed Sears Runs Your Nights
  23. Revenge Bedtime Procrastination Isn’t About Sleep. Ask Hermès.
  24. Analysis Paralysis Is a Bundling Problem
  25. How to Get Out of Your Comfort Zone, Faster
  26. I Got Everything I Wanted at 23 and Stopped Growing
  27. Build Systems So Your Work Runs on Easy Mode
  28. Why Polar Bears Pace and Rich Men Dive to the Titanic
  29. Composable Experiments
  30. Experiment Chains
  31. The 150-Year Art of Delayed Gratification
  32. The 10,000 Hour Rule Counts the Wrong Thing
  33. How to Prioritize When You Have Too Many Ideas
  34. Do Less, Get More: The F1 Math
  35. Why Rich People and Dying Spacecraft Follow the Same Rule
  36. Fuck Around to Find Out
  37. Confidence Is a Side Effect
  38. Confidence Is a Trailing Indicator
  39. One Small Promise, Kept 108 Mornings in a Row
  40. How to Adapt to Change Fast Enough
  41. Get More Done by Counting What You Finish
  42. Fail Fast, Fail Often: My 1-in-20 Hit Rate
  43. The Math of Inevitable Success
  44. AI’s 7-Month Doubling Rule
  45. Y Combinator’s 1,000-to-1 Bet
  46. Neil Gaiman’s Two-Draft Rule
  47. An AI Named the One Trait That Predicts Success
  48. How to Make Hard Decisions When You Already Know
  49. Why Poker Pros Fold What Investors Buy
  50. My Launch Got One Like
  51. The 100x Comparison: Big City vs Small Town
  52. How a Failed Pre-Sell Built My Business
  53. Turning Failure Into Success: 7,000 Subs, Zero Sales
  54. The 1 Area I Ignored Across 20 Businesses
  55. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  56. Don’t Waste Pain
  57. Use Your Rejections
  58. Why Mormons Get Rich and Adventists Live to 100
  59. The Experiment That Changed My Mornings
  60. Don’t Believe Everything You Think. Test It.
  61. You’re Not Overthinking. You’re Under-Moving.
  62. Fifteen Years on One Wall. One Day Off the Business Week.
  63. I Stopped Taking Rest Days. The Binges Started.
  64. Consistency Over Intensity: What Pushing Harder Costs
  65. Force Yourself to Go Faster – Then Pay for It
  66. Stop Raising Your Standards. Start Proving Them.
  67. The $4.6 Billion Lesson in Not Rushing
  68. I Optimized My Habits Until They Broke
  69. How to Stay Consistent (By Finding the Minimum Dose)
  70. The 200-Million-Year Test for Any Habit
  71. Optimizing Your Life Is Killing Your Progress
  72. 190,000 Taste Tests Said Yes. Customers Said No.
  73. 4 Things I’d Tell My Younger Self. One Changed Everything.
  74. Stop Trading Your Habits Like Stocks
  75. You Stopped Feeling It. It Didn’t Stop Working.
  76. 1 Metric for Life Progress: The Daily Tempo Score
  77. Your Cold Shower Is an Exposure Therapy Rep
  78. Why I Love When Things Break
  79. What Everyone Gets Wrong About Continuous Improvement
  80. No One Owes You Sh*t