Experiments

I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.

Chapters

  1. The One-Morning Rule for Impossible Goals
  2. If You Can’t Lose, You Aren’t Playing
  3. How to Get Lucky in Life
  4. Is Getting Rich Luck or Hard Work? | The Market vs. You
  5. Proximity Is Power. Here’s the Math.
  6. Patagonia’s 5-Word Policy for Getting Work Done
  7. How to Get Good Ideas
  8. How to Get Startup Ideas: Build the “Dumb” One First
  9. The Point Is to Try
  10. Madam C.J. Walker: $1.25 to 20,000 Agents
  11. To Achieve Your Goals, Aim at Your Habits
  12. Micro-Failure vs Macro-Failure
  13. You’re Not Undisciplined. Your Habit Is Too Big.
  14. Why Comfort Will Ruin Your Life: The Turkey Problem
  15. From $32 Billion to 25 Years: The Math He Skipped
  16. Start With One Experiment
  17. How a Notion Doc Became a SaaS
  18. How I Got My First Customer With 8 Notion Docs
  19. Skateboard to Space Station
  20. Change One Thing at a Time
  21. The 10pm Rule I Failed for Two Years
  22. The Same Loop That Killed Sears Runs Your Nights
  23. Revenge Bedtime Procrastination Isn’t About Sleep. Ask Hermès.
  24. Analysis Paralysis Is a Bundling Problem
  25. How to Get Out of Your Comfort Zone, Faster
  26. Build Systems So Your Work Runs on Easy Mode
  27. Composable Experiments
  28. Experiment Chains
  29. The 150-Year Art of Delayed Gratification
  30. The 10,000 Hour Rule Counts the Wrong Thing
  31. How to Prioritize When You Have Too Many Ideas
  32. Do Less, Get More: The F1 Math
  33. Why Rich People and Dying Spacecraft Follow the Same Rule
  34. Fuck Around to Find Out
  35. Confidence Is a Side Effect
  36. Confidence Is a Trailing Indicator
  37. One Small Promise, Kept 108 Mornings in a Row
  38. How to Adapt to Change Fast Enough
  39. Get More Done by Counting What You Finish
  40. Fail Fast, Fail Often: My 1-in-20 Hit Rate
  41. AI’s 7-Month Doubling Rule
  42. Y Combinator’s 1,000-to-1 Bet
  43. Neil Gaiman’s Two-Draft Rule
  44. An AI Named the One Trait That Predicts Success
  45. How to Make Hard Decisions When You Already Know
  46. My Launch Got One Like
  47. The 100x Comparison: Big City vs Small Town
  48. How a Failed Pre-Sell Built My Business
  49. Turning Failure Into Success: 7,000 Subs, Zero Sales
  50. If You Ain’t Got Nothing, You Ain’t Got Nothing To Lose
  51. Don’t Waste Pain
  52. Use Your Rejections
  53. Why Mormons Get Rich and Adventists Live to 100
  54. The Experiment That Changed My Mornings
  55. Don’t Believe Everything You Think. Test It.
  56. You’re Not Overthinking. You’re Under-Moving.
  57. Fifteen Years on One Wall. One Day Off the Business Week.
  58. I Stopped Taking Rest Days. The Binges Started.
  59. Consistency Over Intensity: What Pushing Harder Costs
  60. Force Yourself to Go Faster – Then Pay for It
  61. Stop Raising Your Standards. Start Proving Them.
  62. The $4.6 Billion Lesson in Not Rushing
  63. I Optimized My Habits Until They Broke
  64. How to Stay Consistent (By Finding the Minimum Dose)
  65. The 200-Million-Year Test for Any Habit
  66. Optimizing Your Life Is Killing Your Progress
  67. 190,000 Taste Tests Said Yes. Customers Said No.
  68. 4 Things I’d Tell My Younger Self. One Changed Everything.
  69. Stop Trading Your Habits Like Stocks
  70. You Stopped Feeling It. It Didn’t Stop Working.
  71. 1 Metric for Life Progress: The Daily Tempo Score
  72. Your Cold Shower Is an Exposure Therapy Rep
  73. Why I Love When Things Break
  74. What Everyone Gets Wrong About Continuous Improvement
  75. No One Owes You Sh*t