Experiments

I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.

Chapters

  1. The One-Morning Rule for Impossible Goals
  2. If You Can’t Lose, You Aren’t Playing
  3. How to Get Lucky in Life
  4. Proximity Is Power. Here’s the Math.
  5. Patagonia’s 5-Word Policy for Getting Work Done
  6. How to Get Good Ideas
  7. How to Get Startup Ideas: Build the “Dumb” One First
  8. The Point Is to Try
  9. Madam C.J. Walker: $1.25 to 20,000 Agents
  10. To Achieve Your Goals, Aim at Your Habits
  11. Micro-Failure vs Macro-Failure
  12. Why Comfort Will Ruin Your Life: The Turkey Problem
  13. From $32 Billion to 25 Years: The Math He Skipped
  14. Start With One Experiment
  15. How a Notion Doc Became a SaaS
  16. Skateboard to Space Station
  17. Change One Thing at a Time
  18. The 10pm Rule I Failed for Two Years
  19. The Same Loop That Killed Sears Runs Your Nights
  20. Revenge Bedtime Procrastination Isn’t About Sleep. Ask Hermès.
  21. Analysis Paralysis Is a Bundling Problem
  22. How to Get Out of Your Comfort Zone, Faster
  23. Build Systems So Your Work Runs on Easy Mode
  24. Composable Experiments
  25. Experiment Chains
  26. How to Prioritize When You Have Too Many Ideas
  27. Do Less, Get More: The F1 Math
  28. Fuck Around to Find Out
  29. Confidence Is a Side Effect
  30. Confidence Is a Trailing Indicator
  31. One Small Promise, Kept 108 Mornings in a Row
  32. How to Adapt to Change Fast Enough
  33. Get More Done by Counting What You Finish
  34. Fail Fast, Fail Often: My 1-in-20 Hit Rate
  35. Neil Gaiman’s Two-Draft Rule
  36. An AI Named the One Trait That Predicts Success
  37. How to Make Hard Decisions When You Already Know
  38. My Launch Got One Like
  39. The 100x Comparison: Big City vs Small Town
  40. How a Failed Pre-Sell Built My Business
  41. Turning Failure Into Success: 7,000 Subs, Zero Sales
  42. Don’t Waste Pain
  43. Use Your Rejections
  44. Why Mormons Get Rich and Adventists Live to 100
  45. The Experiment That Changed My Mornings
  46. Don’t Believe Everything You Think. Test It.
  47. Fifteen Years on One Wall. One Day Off the Business Week.
  48. I Stopped Taking Rest Days. The Binges Started.
  49. Consistency Over Intensity: What Pushing Harder Costs
  50. Stop Raising Your Standards. Start Proving Them.
  51. The $4.6 Billion Lesson in Not Rushing
  52. I Optimized My Habits Until They Broke
  53. The 200-Million-Year Test for Any Habit
  54. Optimizing Your Life Is Killing Your Progress
  55. 190,000 Taste Tests Said Yes. Customers Said No.
  56. 4 Things I’d Tell My Younger Self. One Changed Everything.
  57. Stop Trading Your Habits Like Stocks
  58. You Stopped Feeling It. It Didn’t Stop Working.
  59. Your Cold Shower Is an Exposure Therapy Rep
  60. Why I Love When Things Break
  61. No One Owes You Sh*t