Experiments

I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.

Chapters

  1. The One-Morning Rule for Impossible Goals
  2. If You Can’t Lose, You Aren’t Playing
  3. How to Get Lucky in Life
  4. Proximity Is Power. Here’s the Math.
  5. Patagonia’s 5-Word Policy for Getting Work Done
  6. How to Get Good Ideas
  7. How to Get Startup Ideas: Build the “Dumb” One First
  8. The Point Is to Try
  9. To Achieve Your Goals, Aim at Your Habits
  10. Micro-Failure vs Macro-Failure
  11. Why Comfort Will Ruin Your Life: The Turkey Problem
  12. From $32 Billion to 25 Years: The Math He Skipped
  13. Start With One Experiment
  14. How a Notion Doc Became a SaaS
  15. Skateboard to Space Station
  16. Change One Thing at a Time
  17. The 10pm Rule I Failed for Two Years
  18. The Same Loop That Killed Sears Runs Your Nights
  19. Revenge Bedtime Procrastination Isn’t About Sleep. Ask Hermès.
  20. Analysis Paralysis Is a Bundling Problem
  21. How to Get Out of Your Comfort Zone, Faster
  22. Build Systems So Your Work Runs on Easy Mode
  23. Composable Experiments
  24. Experiment Chains
  25. How to Prioritize When You Have Too Many Ideas
  26. Do Less, Get More: The F1 Math
  27. Fuck Around to Find Out
  28. Confidence Is a Side Effect
  29. Confidence Is a Trailing Indicator
  30. One Small Promise, Kept 108 Mornings in a Row
  31. How to Adapt to Change Fast Enough
  32. Get More Done by Counting What You Finish
  33. Fail Fast, Fail Often: My 1-in-20 Hit Rate
  34. An AI Named the One Trait That Predicts Success
  35. How to Make Hard Decisions When You Already Know
  36. My Launch Got One Like
  37. The 100x Comparison: Big City vs Small Town
  38. How a Failed Pre-Sell Built My Business
  39. Turning Failure Into Success: 7,000 Subs, Zero Sales
  40. Don’t Waste Pain
  41. Use Your Rejections
  42. Why Mormons Get Rich and Adventists Live to 100
  43. The Experiment That Changed My Mornings
  44. Don’t Believe Everything You Think. Test It.
  45. Fifteen Years on One Wall. One Day Off the Business Week.
  46. I Stopped Taking Rest Days. The Binges Started.
  47. Consistency Over Intensity: What Pushing Harder Costs
  48. The $4.6 Billion Lesson in Not Rushing
  49. I Optimized My Habits Until They Broke
  50. Optimizing Your Life Is Killing Your Progress
  51. 4 Things I’d Tell My Younger Self. One Changed Everything.
  52. Stop Trading Your Habits Like Stocks
  53. Why I Love When Things Break
  54. No One Owes You Sh*t