Experiments

I treat life like a lab. Tracing a path from running your first test to building systems that generate insight on repeat.

Chapters

1. The One-Morning Rule for Impossible Goals
2. If You Can’t Lose, You Aren’t Playing
3. How to Get Lucky in Life
4. How to Get Good Ideas
5. The Point Is to Try
6. To Achieve Your Goals, Aim at Your Habits
7. Micro-Failure vs Macro-Failure
8. Why Comfort Will Ruin Your Life: The Turkey Problem
9. Start With One Experiment
10. How a Notion Doc Became a SaaS
11. Skateboard to Space Station
12. Change One Thing at a Time
13. How to Get Out of Your Comfort Zone, Faster
14. Build Systems So Your Work Runs on Easy Mode
15. Composable Experiments
16. Experiment Chains
17. How to Prioritize When You Have Too Many Ideas
18. Do Less, Get More: The F1 Math
19. Fuck Around to Find Out
20. Confidence Is a Side Effect
21. Fail Fast, Fail Often: My 1-in-20 Hit Rate
22. My Launch Got One Like
23. How a Failed Pre-Sell Built My Business
24. Turning Failure Into Success: 7,000 Subs, Zero Sales
25. Don’t Waste Pain
26. Use Your Rejections
27. The Experiment That Changed My Mornings
28. Don’t Believe Everything You Think. Test It.
29. Why I Love When Things Break
30. No One Owes You Sh*t