B2B SaaS Marketing Playbook

Growth Marketing Strategies for B2B SaaS Founders


Chapter 1 — Micro Marketing

Chapter 2 — Content Marketing

Chapter 3 — Freemium Marketing

Chapter 4 — Social Proof Marketing

Chapter 5 — Viral Marketing

Chapter 6 — Affiliate Marketing

Chapter 7 — Tool Marketing

Chapter 8 — Discount Marketing

Chapter 9 — Niche Marketing

Chapter 10 — Flywheel Marketing


Actionable advice on how to grow your B2B SaaS. Action items are gleaned from some of the most successful B2B SaaS companies.

Case-Study Driven

Strategies and tactics based on successful implementation by successful B2B SaaS companies.


Strategic insights gathered from patterns and trends across more than 15 of the most successful B2B SaaS companies.

Behind the Book

I started coding in 2009.

Every time that I would finish a project my attention would turn to how to get users

Aside from this strategy being backwards, there weren’t any concise, actionable guides on how to get users for my project. 

Since then, I’ve stopped waiting until I was finished coding to market. And I started writing the book I wish existed.

The no-fluff, tactical playbook on how companies are getting users. 

Think of it as an annotated swipe file (or lookbook).

This book is a buffet of strategy. Take what makes sense for your project and leave what doesn’t. Use it as a reference or read all the way through. 

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